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| 2007 China’s Cosmetics Industry |
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| 999001.com
中国化妆品品牌网 2008-1-20 |
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中研网讯：
→Finishing Date：4.2007
→Pages：545
→Figures：135
→Hardcopy：2000 USD
→Electronic：2150 USD
→ Both：2300 USD
→HOT LINE：086- 015829071613 BUY
→Report Contents
CONTENTS
Chapter One Current development situation and representative characteristic of cosmetics market 1
Section One Development overview of cosmetics market 1
First, development situation 1
Second, current situation of third-class and fourth-class cosmetics market 4
Section Two Development characteristic of cosmetics market 5
First, development characteristic of cosmetics products 5
Second, the basic characteristics of medium and small-scale cosmetics enterprises 8
Third, manifestation characteristic of cosmetics market 9
Section Three The existing problem of development of cosmetics market 10
First, service quality 11
Second, attention effect 13
Third, credit reputation 14
Fourth, countermeasure discussion of development of cosmetics trade 15
Chapter Two The current development situation of international cosmetics market and trade 20
Section One Current situation summary of international cosmetics market 20
First, summary of skin care products market 21
Second, summary of hair-care articles market 24
Third, summary of color make-up cosmetics and perfume market 27
Section Two Developmental summary of American cosmetics trade 29
First, current situation of American cosmetics trade 29
Second, development trend of American cosmetics trade 31
Third, structure compare of American cosmetics 33
Fourth, requirement forecasting of American cosmetics and container of 2009 35
Section Three Development level of Japanese cosmetics trade 36
First, Japanese cosmetics trade’s current situation 36
Second, Japanese cosmetics trade’s development trend 41
Third, competitive strategy of Japanese cosmetics 44
Section Four Cosmetics market of South Korean 46
Section Five Development situation of French cosmetics trade 47
First, French cosmetics trade’s current situation 47
Second, French cosmetics trade’s development trend 49
Third, export situation of French cosmetics in 2005 52
Section Six Overview of world famous-brand cosmetics 52
First, ten major world brand cosmetics company 53
Second, characteristic of world famous-brand cosmetics 53
Third, marketing tactics of world famous-brand cosmetics 58
Fourth, marketing analysis of cosmetics brand 61
Chapter Three The basic development state of cosmetics trade of our country 63
Section One Living environment and influence of cosmetics trade 63
First, retrospect of economical operation of 2005 63
Second, trade policy environment and restriction 70
Third, the change of retail environment impact on cosmetics market 76
Section Two The development survey of domestic cosmetics trade 79
First, production scale of cosmetics trade 79
Second, the trade’s management competence 80
Third, enterprise distribution and market pattern 82
Fourth, penetration situation of cosmetics market of our country 84
Fifth, development characteristic of cosmetics trade 86
Sixth, characteristic of main regional of cosmetics market 92
Section Three Development and trend analysis of tcosmetics Industry 94
First, development overview of cosmetics manufacturing industry 94
Second, development trend of cosmetics industry 97
Third,development trend of beauty & hair-dressing market of 2006 102
Chapter Four Supply analysis of cosmetics market 106
Section One The whole state of supply of cosmetics market 106
First, the scale of trade supply 106
Second, business opportunity of investment 107
Third, structure and change situation of market price 116
Fourth, the national trade adjustment and market supply 117
Section Two Market supply analysis of main assortment of cosmetics 118
First, marketing analysis of cosmetics brand 118
Second, supply analysis of hair articles market 121
Section Three Cosmetics packaging market 123
First, leading direction of the cosmetics packaging materials of our country 125
Second, cosmetics packaging materials -- glass and plastics who control the situation 128
Third, development direction of cosmetics packaging trade of our country 137
Fourth, the new development trend of global cosmetics packaging trade 138
Fifth, the tactics of cosmetics packaging 143
Chapter Five Demand analysis of cosmetics market 151
Section One Marketing channel of cosmetics of our country 151
First, marketing access of cosmetics of our country 151
Second, brand orientation of cosmetics market 153
Third, consumption guide of advertisement to consumers 156
Fourth, the meaning that promotion and direct selling to the skin care trade 159
Fifth, marketing analysis of fancy soap/body wash /hand sanitizer market 160
Sixth, toothpaste market analysis 176
Section Two Consumers composing analysis 178
First, market analysis of woman cosmetics 179
Second, market analysis of children cosmetics 180
Third, market analysis of cosmetics for men 184
Fourth, market analysis of old person’s cosmetics 186
Section Three Analysis of consumptive characteristics 188
First, brand consumption analysis of clean skin cosmetics 189
Second, age and income influence the choice of cosmetics kind and brand 194
Third, the brand regional characteristic is obvious 200
Section Four The composing analysis of resident consumption 202
First, consumption transition 202
Second, the investigation of cosmetics consumption composing 202
Section Five Consumer’s psychoanalysis 215
First, the woman’s purchase psychoanalysis 217
Second, woman’s cosmetics purchase psychological characteristic 219
Section Six Consumption structure change of the cosmetics 222
First, cosmetics 222
Second, hair wash, hair care articles 222
Third, color make-up articles 223
Fourth, defend declining the anti-aging articles 225
Chapter Six Imports and exports analysis of cosmetics of our country 229
Section One Imports and exports state of cosmetics of our country 229
Section Two The latest tendency of imports and exports of the cosmetics 232
Chapter Seven The channel and marketing analysis of cosmetics trade of our country 238
Section One Staple market channel of cosmetics trade of our country 238
First, wholesale market 238
Second, retail terminal market 240
Third, professional market 246
Section Two Transition of marketing strategy of cosmetics 256
First, individuation consumption era and new value creation system 256
Second, make the gold network 257
Third, only way of cosmetics marketing 259
Section Three Direct marketing and cybermarketing of cosmetics 261
First, the concept of direct marketing 261
Second, characteristic and advantage of cosmetics cybermarketing 263
Third, current situation of cosmetics cybermarketing 265
Section Four Channel tactics of cosmetics marketing 270
First, necessity that cosmetics implement gradient marketing 270
Second, channel gradient 272
Third, gradient of target consumer 278
Fourth, brand gradient 281
Fifth, price gradient 284
Sixth, promotion gradient 285
Seventh, service gradient 285
Chapter Eight Competition pattern of cosmetics market of our country 288
Section One Great pattern of cosmetics market of our country 288
First, regional pattern of cosmetics market of our country 288
Second, composing and market occupancy of enterprise ownership 289
Third, general list of brand of cosmetics market 291
Fourth,the competitive situation of hair articles 291
Fifth, the occupancy pattern of cosmetics market 295
Sixth, the occupancy pattern of color make-up product market 296
Section Two Regional market of the cosmetics of Guangdong 298
First, summary of cosmetics regional market of Guangdong 298
Second, Guangdong color make-up cosmetics market 299
Third, cosmetics market of Guangzhou 300
Fourth, export growth trend of cosmetics of Guangdong port 306
Section Three Regional market of the cosmetics of Shanghai 309
First, overview of market 309
Second, market of color make-up of Shanghai 311
Third, cosmetics market of Shanghai 312
Fourth, Shanghai hair wash and hair-care articles market 313
Section Four Cosmetics market of Beijing 314
First, summary of cosmetics market of Beijing 314
Second, cosmetics market of Beijing 316
Third, the cosmetics market of Fengtai 317
Section Five Competitive situation of the cosmetics 319
Chapter Nine Development of WTO and cosmetics trade of our country 321
Section One WTO impact on cosmetics trade 321
First, cosmetics management will be in line with international standards 322
Second, further reduce customs’ tariff and increase the trade of importing 323
Third, the cosmetics industrial structure will be adjusted 324
Section Two The promotion function that WTO impact on the cosmetics trade of our country 325
First, stimulate the market to consume wholly 325
Second, improve the trade level of production 325
Section Three After joining WTO enterprise’s competitiveness and countermeasure analysis 326
First, international competitiveness of domestic cosmetics 327
Second, brand marketing seize the market 331
Third, variety development lead the market 331
Fourth, develop the distinct function products of Chinese characteristics 332
Fifth, strong cooperate with strong ,the league of Nations 333
Chapter Ten Analysis of the main foreign capitals cosmetics enterprise 335
Section One France L’ oreal group 335
First, enterprise’s background 335
Second, development course of L’ oreal in China 337
Third, development operation 339
Fourth, marketing channel and network 343
Fifth, management characteristic of L’ oreal Company 344
Section Two American P&G 353
First, enterprise’s background 353
Second, development in China of P&G 354
Third, management characteristic of P&G 355
Fourth, company’s management 357
Section Three Amway 360
First, Amway is in China 360
Second, products of Amway 363
Third, Amway marketing 364
Section Four U.S.A. Avon 373
First, enterprise’s background 373
Second, selling mode of Avon 375
Third, Avon swift and violent development in China 384
Section Five Japan Shiseido 386
First, enterprise background of Shiseido 386
Second, Shiseido keys to success --In the lead 387
Third, Shiseido development in China 389
Fifth, Shiseido many brand tactics in Chinese market 391
Chapter Eleven Domestic cosmetics enterprises 393
Section One Shanghai Jahwa 393
First, developing history 393
Second, core business 394
Third, main products 395
Fourth, financial analysis 396
Section Two Beijing Sanlu factory 399
First, enterprise’s overview 399
Second, enterprise’s current situation and trends 402
Section Three Tianjin Yumeijing group 403
Section Four Elegbacae cosmetics company 405
Section Five Guangzhou Tobaby cosmetics co., Ltd. 406
Section Six Natural beauty cosmetics company 407
First, global capability file 407
Second, future development tactics of natural beauty 409
Chapter Twelve Development trend of cosmetics trade 410
Section One Trend of international cosmetics trade 410
First, the development trend of international cosmetics 410
Second, the analysis of global natural cosmetics market 415
Section Two Trade trend of domestic cosmetics 425
First, development trend of domestic cosmetics 425
Second, development trend of the cosmetics in the future 429
Section Three The consumption trend and requirement forecasting of domestic cosmetics market 438
First, the sales trend of domestic cosmetics market 438
Second, the rural market will become the important demand source gradually 439
Third, change of cosmetics consumption demand classification 440
Fourth, the prediction of light spot cosmetics in 2006 441
Fifth, the prediction of sales amount of Chinese cosmetics market of 2008 443
Section Four Demand and train objective positioning analysis of cosmetic market 444
First, cosmetic market scale analysis 446
Second, development countermeasure of cosmetic market 450
Section Five The chain operation trend of cosmetics trade 454
Chapter Thirteen Hot product analysis of the cosmetics 462
Section One Sun-proof cosmetics 462
First, market potential of sun-proof cosmetics 462
Second, product classification of sun-proof cosmetics market 463
Third, the current situation of sun-proof cosmetics market of our country 465
Fourth, perspectivity of global main sun-proof market 466
Fifth, development trend of sun-proof cosmetics 469
Section Two Perfume 477
First, new tendency of perfume consumption 477
Second, the most popular ten major perfume brands 479
Section Three Hair dye cosmetics 482
First, natural hair dye emerge 482
Second, compound hair dye sell well 483
Third, colored hair dye is fashionable 484
Section Four Body care cosmetics 484
First, famous product of famous brand 485
Second, the customer consumption moves to maturity 487
Section Five Nanometer cosmetics 488
First, definition of nanometer 488
Second, application in the cosmetics of nanotechnology 489
Section Six Man’s cosmetics 491
Section Seven Children’s cosmetics 492
First, personal nursing articles 493
Second, drive worm’s products 495
Third, massage oil series 496
Fourth, other children’s cosmetics 497
Section Eight Other hot assortment cosmetics 498
First, green cosmetics 498
Second, fruit cosmetics 499
Third, rice husk cosmetics 500
Fourth, coconut purification cosmetics 501
Fifth, tea cosmetics 501
Sixth, " sun fragrant " cosmetics 502
Chapter Fourteen The study of development countermeasure of domestic cosmetics trade 503
Section One System reform and structural adjustment 503
Section Two Hi-Tech development strategy 504
Section Three Enterprise’s innovation strategy 507
First, innovation of technology 508
Second, innovation of corporate culture idea 508
Third, innovation of enterprise’s management mode 509
Fourth, innovation of " key ability " of enterprises 510
Fifth, innovation of operation type of enterprise 510
Sixth, standard product tactics 511
Section Four Cosmetics enterprise’s brand strategy 512
First, brand function in the marketing 512
Second, the brands strategy of Chinese enterprises 513
Section Five Marketing tactics 522
First, the chance on the function segment market 523
Second, regional market 523
Third, efficient marketing channel and e-commerce 524
Section Six Medium and small cosmetics enterprise’s competitive strategy 524
First, market tactics of small and medium-sized enterprises 524
Second, products development policy of small and medium-sized enterprises 527
Third, sustainable development tactics of small and medium-sized enterprises 529
Section Seven Trend of future market of medium and small cosmetics enterprise 535
First, development trend of middle-and-low grade cosmetics 536
Second, focus and trend of the middle-and-low grade cosmetics 537
Third, medium and small cosmetics enterprise’s competitive strategy 540
CHART CONTENTS
Chart: Growth trend and prediction of daily chemical market 4
Chart: The area composing of sales amount of global cosmetics 21
Chart: The number compare of cosmetics manufacturing enterprise and skin care manufacturing enterprise 24
Chart: The cosmetics brands of the top 30 of market share 24
Chart: 2005 fashion color make-up products 27
Chart: 5 big eye color make-up products in U.S.A. 27
Chart:5 big face color make-up products in U.S.A. 28
Chart: 5 big nail-care products color make-up products in U.S.A. 28
Chart: 5 big lipsticks of brands of U.S.A. 28
Chart: 5 big perfume brands for ladies of Europe 29
Chart: Cosmetics sales amount of 10 large cosmetics companies in U.S.A. 30
Chart: The top 5 cometics brand of U.S.A. 33
Chart: The structure contrast of American cosmetics of 2005 34
Chart: The proportion contrast of Chinese,American cosmetics structure in 2005 34
Chart: Pre-capita consumption of our country compare with American cosmetics in 2005 35
Chart: The amount of money of leaving factory of different assortment cosmetics in Japan ( The top 20 ) 39
Chart: 8 big cosmetics companies in Japan 40
Chart: Sales amount of 6 big French cosmetics companies 48
Chart: 5 kinds of most salable famous-brand perfume for men in France 52
Chart: The most famous cosmetics brand company in the world at present 53
Chart: Rank the top 5 cosmetics brand in 2005 ( Western Europe ) 62
Chart: The economic complex index of our country in January - June of 2005 69
Chart: The tendency of economic complex index and monitor early warning index of our country in January - June of 2005 69
Chart: Increase situation of income of common people in 2005 69
Chart: Average annual increase rate of economy of our country during “The Tenth Five-year plan” 70
Chart: Main indicator that cosmetics enterprises divide into groups according to the economic type 80
Chart: The monthly statistical form of cosmetics retail sales amount of 20 big emporium of the whole country of 2005 83
Chart: market penetration of cosmetics category 85
Chart: Cosmetics category penetration, the first brand penetration and the consumption proportion of the first brand 86
Chart: Existing ownership composition of cosmetics manufacturing enterprise of our country 87
Chart: Compare of domestic every big emporium in 2005 93
Chart: The distribution of production and sale of Chinese cosmetics 96
Chart: The exported sum of Chinese cosmetics by region 96
Chart: The variety proportion of cosmetics of our country 107
Chart: Market supply price of some variety cosmetics 116
Chart: The comparison of number of cosmetics manufacturing enterprise and skin care products manufacturing enterprise 121
Chart: The cosmetics brands of the top 30 market share 121
Chart: Marketing access of every regional market 151
Chart: The selling point orientation of brand function of domestic skin care products 154
Chart: The active degree indexes of main skin care brand 157
Chart: National output total of the soap in February - December of 2005 161
Chart: Factor which consumers consider while choosing the body wash 169
Chart: National output total of the toothpaste in February - December of 2005 178
Chart: The proportion that women of four cities use the cosmetics 179
Chart: The proportion that women of different age brackets use the cosmetics 180
Chart: The scale sketch map of children cosmetics market of our country 184
Chart: The scale sketch map of cosmetics market for men of our country 186
Chart: The per capita cosmetics consumption comparison of America,Japan and China 188
Chart: The proportion that different incomes women use the cosmetics 188
Chart: The proportions that women use all kinds of cosmetics and make-up cosmetics 190
Chart: The proportions that women use different cosmetics 190
Chart: The proportions that women use different make-up cosmetics 191
Chart: Brand awareness of clean skin care cosmetics 191
Chart: The brand rank that women like the cosmetics 192
Chart: The contrasts of rate of utilization and liking rate that four cities women use every brand 193
Chart: Rate of utilization of different brand that professional women use 193
Chart: Choice relation of age and cosmetics brand 195
Chart: Using proportions that different ages women to various cosmetics 195
Chart: Using situation that different age women use cross-eye frost 196
Chart: Choice relation that consumer income and cosmetics brand 196
Chart: Women of four cities are in the cost of the cosmetics every year 197
Chart: Average cost of different family’s per capita monthly incomes that women use on the cosmetics of every year 198
Chart: Expenditure proportion that different family’s per capita monthly incomes women use on skin care cosmetic 199
Chart: Average cost that different urban women use on the cosmetics of every year 199
Chart: The factor that influence women to buy the cosmetics 200
Chart: The top ten of rate of utilization of cosmetics brands that women of four cities use 201
Chart: The partiality that different regional women to every cosmetics 201
Chart: Overall appraisal on beauty services that present beauty parlor 205
Chart: Overall appraisal on the result of use of the present cosmetics 205
Chart: Respect most unsatisfied with present beauty services 206
Chart: Subject problem the most that the cosmetics market exists at present 208
Chart: How to think about the cosmetics advertisement that the celebrity speaks on behalf 209
Chart: Whether line eyebrow, line lip,etc. are medical cosmetology or life beauty treatment 210
Chart: Different schooling thinks whether line eyebrow,etc. are medical cosmetology or life beauty treatment 211
Chart: Information which consumers want to know at first while choosing the cosmetics 212
Chart: Rectify and standardize primary problem of the cosmetics market 215
Chart: Comparison of different factors that consumers choose shampoo 216
Chart: Comparison that consumers had a partiality for the shampoo function 217
Chart: The anti-aging cosmetics in western Europe take the proportion of the cosmetics 227
Chart: The anti-aging cosmetics of our country take the proportion of the cosmetics 227
Chart: Situation of main countries and regions of the imported and exported cosmetics of our country 230
Chart: The imported data statistics of lip cosmetics in 2005 232
Chart: The imported data statistics of eyes cosmetics in 2005 233
Chart: The imported data statistics of nail cosmetics in 2005 233
Chart: The imported data statistics of foundation in 2005 233
Chart: The imported data statistics of other cosmetics in 2005 234
Chart: The imported data statistics of toothpaste in 2005 234
Chart: The imported data statistics of other cleaning teeth products in 2005 234
Chart: The imported data statistics of tooth line in 2005 234
Chart: The imported data statistics of buccal cleanser in 2005 235
Chart: The imported data statistics of other hair-care products in 2005 235
Chart: The imported data statistics of shampoo in 2005 235
Chart: The imported data statistics of marcel products in 2005 235
Chart: The imported data statistics of hair spray in 2005 236
Chart: The imported data statistics of shaving cream in 2005 236
Chart: The imported data statistics of deodorant and antisudorific in 2005 236
Chart: The imported data statistics of other body shampoo in 2005 236
Chart: The imported data statistics of depilatory and other cosmetics in 2005 237
Chart: The imported data statistics of perfume and floral water in 2005 237
Chart: The imported data statistics of soap in 2005 237
Chart: State that the cosmetics enterprises of our country on network 267
Chart: The distribution proportion of gross sales amount of cosmetics market of our country , ;289
Chart: The ownership composing of cosmetics trade enterprises of our country 290
Chart: Brand list of the classical cosmetics of 2005 291
Chart: Ten major brand list of cosmetics at home&n, bsp;of 2005 291
Chart: Popularity analysis of the shampoo brand 292
Chart: The market occupancy situation of shampoo brand of our country 293
Chart: The market occupancy situation of hair-care articles market 294
Chart: The main brand market situation of national large-scale retail enterprise’s cosmetics 296
Chart: The occupancy situation of color make-up market of our country 297
Chart: The main brand market situation of national large-scale retail enterprise’s beauty products 298
Chart: The brand occupancy situation of Guangdong color make-up market of 2005 300
Chart: The consumption frequency of Guangzhou cosmetics consumer in August - November of 2005 301
Chart: The most frequently used cosmetics brand of the consumers in Guangzhou of 2005 302
Chart: Cosmetics brand loyalty of the consumers in Guangzhou of 2005 303
Chart: The main consideration that consumers in Guangzhou buy the cosmetics in 2005 303
Chart: The main consider function that consumers in Guangzhou buy the cosmetics in 2005 304
Chart: Guangdong Province cosmetics consumption account for the national proportion in 2005 305
Chart: In 2005 the ratio that overseas famous brand cosmetics occupy the Shenzhen market 306
Chart: The brand occupancy situation of color make-up market of Shanghai 312
Chart: The brand occupancy situation of cosmetics market of Shanghai 313
Chart: The top ten enterprises that occupies the market of Beijing 315
Chart: The occupancy situation of every brand of cosmetics market of Beijing of 2005 316
Chart: Means of Beijinger’s cognition of domestic countries brand 317
Chart: Means of Beijinger’s cognition of foreign countries brand 317
Chart: P&G’s overview 353
Chart: The appraisal comparison on Amway Company of three cities of Beijing, Shanghai, Guangzhou 371
Chart: The index per share of Shanghai Jahwa Limited Company in 2005 396
Chart: The profit composing form of Shanghai Jahwa Limited Company in 2005 397
Chart: The earning capacity of Shanghai Jahwa Limited Company in 2005 398
Chart: The management ability of Shanghai Jahwa Limited Company in 2005 398
Chart: Capital structure of Shanghai Jahwa Limited Company in 2005 399
Chart: The development capacity of Shanghai Jahwa Limited Company in 2005 399
Chart: The proportion that Sun-proof cosmetics to cosmetics market 466
Chart: 12 kinds of sun-proof products welcomed by the net friend most in 2005 469
Chart: Retail sales prediction of sun-proof cosmetics in 2001-2006 476
Chart: Increase rate prediction of retail sales of sun-proof cosmetics in 2001-2006 477
Chart: The market scale sketch map of man’s cosmetics of our country 492
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